We create culinary content that turns brands into lifestyles.
What’s your food story?
We don’t like food.
We’re obsessed with it.
44 Larkmoor is a culinary content marketing agency with a chef’s mindset. We relentlessly believe in hard work, humility, credibility & quality FIRST, no matter what. We have seen the magic spell that good and relevant content can create. It can move an experience to a core memory, just like a great meal.
Our Services
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Content Strategy
Before we make any piece of content, we figure out why we are making it and how we can use it most efficiently. On what channel will it live to be most effective? How can we optimize this content to create a marketing funnel that leads to real customers, guests, and more sales?
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Content Creation
The 44 Larkmoor team produces stunning and engaging culinary content, customized specifically for you. Whether it’s video, podcasts, photography, a cookbook, magazine or a logo, we help cement your business in relevancy with goals of creating curiosity and credibility.
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Social Media & Strategy
We are content first, but it must live somewhere. As we strategize and execute a social media plan for you, we focus on user experience and SEO, building communities and generating, tracking, and nurturing leads. We plan, execute, post, and retarget based on your audience.
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Strategic Partnerships
44 Larkmoor team members have been in the food and beverage world for over 20 years and have developed great friendships and relationships with many culinary influencers. We collaborate with micro, macro, and celebrity influencers and brands, big and small, to create mutually beneficial partnerships that thrive.
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Branded Campaigns
The 44 Larkmoor team has extensive Brand Identity experience and understands purpose driven marketing and the voice required for culinary establishments and brands to be considered legit by your target audience. We create brands, evolve brands, and reinvent brands.
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Activations & Events
How do you get your audience to engage and interact with you? Activations are where marketing meets the experience to turn culinary moments into long-lasting memories. We create events and digital activations that inspire customers to create relationships with brands.
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Trade & Retail Marketing
It’s not all digital. Sometimes, there is nothing that can replace some basic old-school in-person presence. We can help you align your content with your point-of-sale strategy and materials to build an omnipresent brand personality, which sets your sales team up for success.
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E Commerce Growth
We can help you develop all the product storytelling content, including imagery, copy editing, and video to make your E Commerce dreams come true. We also provide professional advice on suppliers, UX, marketing, tech stack, and insights to help you reach the right people to sell your product.
Some work…
Ingrain Magazine for Goose Island Beer Co.
Case Study:
INGRAIN MAGAZINE
Omnichannel Brand Storytelling
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BRIEF
Develop a program or asset that helps Goose Island Beer Co. establish credibility in the culinary world, elevate craft beer to appeal to a broader audience and excite curiosity around beer through the lens of food, music, travel, art, technology and fashion.
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Increase lift of craft beer consumption in prioritized growth markets.
Increase lift of (makes an occasion more special)
Increase lift of (goes well with food)
*metrics in measured brand health tracking within target cities.
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Create a portal that brings together all the aspects of life that Goose Island beer fans and drinkers are interested in - food, music, travel, art, tech - a vibrant, hilarious, obscure, reverent, irreverent and accepting lifestyle that involves craft beer in every aspect. We wanted to get stories told about the experiences that happen while beer is in the room, stories that weren’t being told by other breweries or magazines.
I wanted to introduce an emerging lifestyle where Goose Island is integrated in our special occasions and our every day. I wanted this portal to connect people, with Goose Island as the glue.
We wanted to educate those that don’t know what beer can encompass. I looked around our brewery and saw that Goose Island employees were those people. So we set out and dug deep and told the stories about the brand’s interests and lives in a way that’s fun, approachable and engaging.
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“I think it might be a magazine.”
Ideas:
-Retro paper IRL magazine evokes nostalgia amongst Millenials and Gen Z-ers.
-Create a community of like-minded outsiders, obsessives and nerds with good taste.
-Build a brand into a personality and a curator.
-Create an asset where long form storytelling is accepted and encouraged.
-Include digital component to amplify print efforts
-White space - Lack of high-quality beer-centric lifestyle publications
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INGRAIN is a 100+ page magazine released three times a year. It contains articles that create crossover appeal for drinkers who might like or even love beer but don’t want to talk or read about it exclusively. Articles vary – from how to cook articles, to travelogue stories, to what to make, who to listen to, what to watch, and where to go to discover all the other parts of urban culture that pair well with beer.
Work with us.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
hello@44larkmoor.com
(708) 586-9684
44 Larkmoor Creative Agency
233 S Wacker Drive
Chicago, IL
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